Marie C. Cassandra

On Tuesday night (March 4th) Pinterest & BuzzFeed hosted an event at BuzzFeed HQ in NYC specifically for publishers. Here are a collection of takeaways I found particularly interesting:

Tram Nguyen, Partner Manager at Pinterest:

• Average Number of Boards Per User = 10
• Average Number of Boards Users Pin to Daily = 4
• Average Number of Times a Pin is Repinned = 10
• Less than 2% of Pins are User Generated Content
• 10% of Pins are Articles (5 million Pins each day)
• 75% of Pintersest’s usage is from Mobile Apps

Also, they are working on a Bulk API Upload feature – stay tuned!

Dao Nguyen, VP of Growth & Data, BuzzFeed:

• Pinterest is Buzzfeed’s 3rd Largest Referrer (Worldwide)
• As expected Pinterest refers a lot of traffic in Beauty, Home, Crafts, Family, Food, but also in some surprising areas such as Tattoos, Humor, Books, & Disney
• 60% of Pinterest traffic goes to posts older than 2 months old
• BuzzFeed specially designs header images for their posts that pin well (vertical, include catchy post title in graphic).
• 77% of referred traffic from Pinterest comes from Mobile
• 59% iPhone/iPod
• 24% iPad
• 17% Android
• 60% of mobile pinning action happens from the image overly Pin button versus 22% from the page’s top share bar and 17% of the page’s bottom share bar.
• Users that come to BuzzFeed from Pinterest almost always choose to Pin subsequent articles they find. BuzzFeed rearranges their social sharing icon ordering to put the traffic referrer first.
• Also show a “Hot on Pinterest” widget for users whose referral source is Pinterest
• Pinterest usage is strongly during Nights & Weekends