Marie C. Cassandra

Here are the articles I found most interesting this week:

• Why Customer Retention Is More Important Than Acquisition | Mashable

Some data to back up what your gut tells you about why you should avoid alienating your current user base in an effort to gain new customers

• LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context | Mashable

Great example of how to make your app more contextually relevant to mobile users

• Facebook Steps Up News Game With Save for Later Feature | Mashable 

I love when you think “Gee, I’d really like X feature” and then it gets released 2 weeks later