What I’m Reading (Highlights) – Week of July 20th
Here are the articles I found most interesting this week:
A lot of great data shared at the Pinterest for Publishers event I attended at Buzzfeed HQ back in March.
We just launched our first native ads campaign and struggled with ownership of the content. Who is responsible for producing? e.g. the advertiser, our writers, our ad operations team? Interesting that Time Inc created a new team to manage.