Amazon Feature: Faded Show More Text

Amazon Description Faded Text I was shopping on Amazon today and noticed something new. The last two lines of their description text before the “Show More” link gradually fades to grey. It emphasizes that there is more “hidden” text to be seen and is even […]

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A Cure for Deal Fatigue?

This week I cam down with a major case of daily deal fatigue. I don’t just mean as a business model concept, but as a real world user. Most people I know got sick of these websites long ago or never got started because of […]

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