OK, so for anyone who has worked in a digital space that includes digital marketing I think this will come as not a big surprise. In my first job in e-commerce, we relied heavily on buying SEM (Search Engine Marketing) keywords. We had a SEM […]
Chatbots are one of the major trends in the travel industry right now (after Blockchain, that’s the buzzword du jour ATM). And as always, I remain skeptical on all things that involve Tech and NLP (Natural Language Processing). Because language processing is hard. For computers, that […]
As part of a Social Media optimization initiative, we are implementing support for Twitter Cards. Similar to Pinterest’s Rich Pins, if you already have Open Graph meta tags implemented on your site getting up and running with Twitter Cards is super easy. You only need to […]
Rich Pin vs Regular Pin I’ve been a Pinterest fan since the early days and have long seen the universal appeal beyond the stereotypical Recipe & DIY pinning activity. Despite the continued perception that this is still the main use case, Pinterest’s data has been […]
Here are some tools and resources that I use or have considered using for mobile testing: iOS Simulator & Android EmulatorUse the emulators that come with the Apple & Android SDKs for testing mobile web & app builds. Hopefully this one goes without saying, but just […]
