Google Feature I’m Loving Right Now: Shortlist

I’ve been in the market for a new pair of boots for a while now and organizing my shopping search has been surprisingly difficult. What I really need is a cross-retailer way to temporarily store items that I’m considering in my quest for the perfect boot. While there are certainly plenty of services that provide this, the feature I lacked was the ability to add notes to each item.

Well folks, just guess what Google launched yesterday (just in time for Holiday Shopping Season!): Shortlist.

But wait, there’s more! These Shortlists are also collaborative so you can coordinate your shopping with your friends, spouse, or family members. Once again, Google stays a step ahead with a practical and useful addition to their shopping experience. I’m definitely going to get some milage out of this feature while I do my Christmas Shopping.

What about you? Does the Shortlist excite you or do you have your own way of organizing the products you are considering for purchase?